Duralee is pleased to announce the grand opening of their new showroom in the Dallas Design Center, proudly displaying Duralee, Highland Court, and Duralee Fine Furniture in over 6,300 square feet of space.

Highland Court, Duralee’s Luxury brand, is now highlighted within 2,000 square feet of dedicated boutique-style space. This new Highland Court presentation of fabrics and trimmings creates a unique shopping experience to better appreciate the quality and exquisite details that are features of all Highland Court products.

Duralee fabric and fine furniture is showcased in the balance of the showroom; over 4,000 square feet. Duralee fabrics and trimmings have also been re-merchandised in a variety of formats: by category and style, by collections, and by color. This multi-dynamic approach creates a designer-friendly shopping experience to better understand the value and product range of the Duralee brand.

Integrated throughout the showroom are various vignettes of Duralee Fine Furniture. Each vignette simulates a particular lifestyle that, in turn, provides designers with the opportunity to experience the breadth of the furniture line. The showroom boasts nearly 80 pieces of furniture on display, each with unlimited custom capabilities, and all at a competitive price range.

Combining quality products and service at a competitive price point is a Duralee trademark. Featuring all of it in a newly expanded showroom that focuses on the needs and shopping style of the designer adds another dimension to the Duralee experience…It’s “Definitely Duralee” in Dallas!

DURALEE®, dedicated to providing the building blocks to design, is headquartered in Bay Shore, New York with showrooms nationwide and throughout the world.